Q1. The current museum setting is created in such a way as to woo and sway the majority of the people who are social media enthusiasts. However, artists and curators have discovered a market beyond the made-for-Instagram exhibition by coming up with new types of museums that inspire new levels of inspiration and engagement. The unique museums identify that excess use of mobile devices has denied most people the opportunity to enjoy great sites as they are glued to their devices, taking pictures and engaging in social media competitions for the most likes. The teamLab Planets and the Borderless installations both in Tokyo ensure that customers are the led characters in the exhibition museum. They also ensure they are part of their policy is that patrons have to leave their selfie sticks at the entrance. People taking part in such exhibitions enjoy different spectacles such as nature-themed environments, which are created virtually, including virtual ponds which ripple as a person moves over them. The team has also managed to create walls of projected images that respond to motion and touch, further improving the experience.
Unlike the Museum of Ice Cream that was created for a 2D medium like the Instagram, the teamLab creates a twist by creating a sensory blend of art and digital that allows people to be united with art in real-time. People need visual stimulation on demand because the current generation leaves in a digital world. The challenge posed to the artists is creating a new sense of agency by rethinking the role played by the viewer. The digital world is changing, so are the things which people enjoy. Although Instagram remains one of the most widely used social media platforms, the recent emergence of TikTok shows that people want more than they are getting. The people are hungry for something new after having the same two-dimensional experience for so long. Hanging out in the mall and restaurants has always been fun, but they all use the same designs and setups, making them boring for outgoing people. Thus creates the need to have these places redesigned using modern art to increase their popularity by letting people experience a specific type of art in real-time.