The issue of marketing in Books+Publishing

The issue of marketing in Books+Publishing

The issue of marketing in Books+Publishing provides various aspects that were observed from 2019. Currently, the web has come to dominate in every aspect of practices, technologies, and meaning of the internet (Allen p.1). The trend cannot be ignored in creating awareness to improve the selling of the books published. Also, the use of online media is still high as people are convinced that the use of online is simple and just a click of a button to improve sales and create awareness of the book. But the growth of the web cannot be ignored in enabling marketing activities, particularly for magazines, books and publications. The use of online platforms has persisted for the last five years, making the author go beyond the borders.

Mainly, the costs of using online platforms are favorable and are likely to reach a more comprehensive view, while other factors are in play (Yang, Daniel, and Angel, p.305). The major challenge of the trend is that other factors come into play for a successful marketing plan. First, just publishing a book is not enough to attract readers. There must have publisher and author’s contribution to enhancing marketing and creating awareness to draws attention to know more about the content of the book. The growing trend in the use of web and online platforms as tools for marketing has made things simpler for the authors. It becomes easier to publish a book at a favorable price and also ensure awareness can be able to reach even global consumers (Yang, Daniel, and Angel, p.301).

Another trend that is currently observed in marketing is the use of campaigns that involves interrelated activities aiming to achieve the goal of creating awareness and improving sales (Palmisano, Anabel, and Tom, n.p). A marketing campaign guides the advertising, public relations, promotions, and selling efforts of books and publications (Sam, n.p). According to markets of the books, most agree that when the marketing campaign is active enough can help to create awareness and yield more sale for the author in a short period. Further, professional networks involved in book publishing can equally contribute to the marketing of the book. In the book of Michael Robotham, “The other wife,” the publisher played a significant role in developing the hook line that made many consumers get attracted and buying of the book (Palmisano, Anabel, and Tom, n.p). The messaging of the hook line was attractive and made the digital and social platforms to concentrate on the hook line as the marketing message to the readers. That indicates that a professional network can help articulately provide a catchy advertising statement making the book attention-grabbing, which is the intention of the marketing campaign. Also, connecting with the booksellers is an essential move in ensuring there is a wide distribution, which also helps in marketing the existence of the book.

The message being delivering during the marketing campaign is another contemporary aspect that is arising. There are lots of authors and many books in the market, all aimed at the readers. The readers will be attracted much to those books being presented in a manner that creates interest for them to read further. Through the competition, it messaging of information plays a significant role in the whole marketing plan. Also, “The Kingdom of Ash” by Sarah J. Maas had partnerships with writers’ festival and a tour company who helped in accomplishing the advertising strategy to the book (Palmisano, Anabel, and Tom, n.p). Also, that turned out to be a success with a gift with purchase and social media advertisements in creating awareness among consumers and increasing the number of books sold.

Both the publisher and the author play a role in ensuring the book get to the final consumer. The publisher provides they bring the book to the public and do the final stage of editing to ensure that all the errors are corrected before the release. In the publishing industry, the author develops the material for books, online publications, and magazines. With their role in developing the concept, it hard for them to have a general and basic message and throw them to consumers to read. They have a massive task at hand since they have to ensure that the content is unique and making the reader continue.  When the message articulated in the right way and made to look attractive, it is likely to gain popularity as compared to that which carries the basic concept (Palmisano, Anabel, and Tom, n.p). The message attracts buying while the marketing strategies are meant to create awareness. So, with the right message and a good marketing plan, it becomes easier to reach a broad population, which translates to sales.

Work Cited

Sam Ashe-Edmunds. Marketing Campaign Management Tools. https://smallbusiness.chron.com/marketing-campaign-management-tools-45833.html

Allen, Matthew Tim.  O’Reilly and Web 2.0: The economics of memetic liberty and control. Communication, Politics, and Culture 42 (2): (2009)pp. 6-23.

Palmisano, Sonia, Anabel Pandiella, and Tom Saras. “What’s your favorite marketing campaign for the past year?.” Books+Publishing, Vol. 99, No. 2, Oct 2019: 13. Availability: ISSN: 2201-5892.

Yang, Kenneth CC, Daniel Torres, and Angel Ramirez. “Emerging Agencies and Best Practices for Multi-Platform Advertising.” Multi-Platform Advertising Strategies in the Global Marketplace. IGI Global, 2018. 302-328.