Website Personalization: Time to Redefine Your Strategy for with Artificial Intelligence
By now, if you are not using web personalization to your advantage, you are no doubt in the majority. According to McKinsey, companies that invest in personalization grow their sales by about 19%. With 74% of consumers preferring brands that have personalized their preferences, you too cannot be left behind. While it is true that personalization can be time-consuming and at times overwhelming, the good news is that it has been simplified by artificial intelligence.
What is Website Personalization?
Website personalization is the process of carefully defining content and interactions to suit the individual needs of your customers. The method uses artificial intelligence and machine learning to define customer expectations to improve their experiences.
Not long ago, web personalization in marketing was considered to be as simple as using a recipient’s name in emails. Today, web personalization is tailored to help you enjoy a competitive advantage in the market.
Top Cases of Website Personalization Applications
If you are thinking of website personalization today, you are on the right track. However, other brands, including your competitors, are already leveraging their marketing efforts using website personalization. Here are some examples:
- Thread is using Artificial Intelligence in its Fashion Recommendations
If you check around, one notable thing is that most people love having a personal stylist. However, having stylists to serve more than half a million clients is never easy. This is why Thread, a UK-based fashion brand resorted to artificial intelligence to offer personalized clothing. The company asks its clients to take small quizzes to gather data about them, and then it applies Thread artificial intelligence algorithm to identify patterns and tailor recommendations.
- Hilton Hotel Takes to AI Robots
In the hospitality niche, Hilton Hotels are using Connie, a robot, to try and make experiences of their guests more personal. The two-foot robot stands stylishly in the lobby and interacts with guests, asking them and answering questions. The robots can even direct Hilton Hotels’ customers to different amenities depending on their needs.
Artificial Intelligence and Machine Learning in Website Personalization
As technologies advance, artificial intelligence and machine learning are helping to make personalization easier and more practical. Today, website experience can be tailored to meet the needs of every site visitor without significantly increasing the investment in time and resources.
Using the right machine learning applications, you can easily understand the needs of your customers by analyzing their trends and comparing with others in related contexts. Besides, scaling will also not be a problem. With most artificial intelligence applications, you can easily create millions of experiences for millions of customers.
Website Personalization: Time to Change Your Strategy
With every brand working on enhancing its website personalization, you cannot be left behind. This is the right time to change your strategy. Since you do not want your clients to come to your site and get disappointed because they will shift to your competitors, here is what you need to do to enhance your strategy.
- Understand the content gap for your website.
- Factor the user context when working on your strategy.
- Make sure to link your web search to personalization initiatives.
- Make sure to check other brands that have personalized their sites to learn how they did it.
Conclusion
Today, customers coming to your website want to get the best experience to take more time there, get more engaged, and be persuaded to convert. We are in the era of web personalization, and you need to implement it well to stand out. Well, this need not be complicated for you because we are here to help. Consider working with our website personalization experts for the best results.