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The present business environment is characterized by research acquisitions. In the recent past, companies of same caliber with related business interests have merged so as to provide better products and make more profit. Acquisitions incline towards larger gain for the partner companies, better opportunities in competitive business environment, and satisfaction of consumers. Recently, Zoom, a group video app acquired Keybase (security start-up) with an intention of adopting an-end-to-end encryption in its video calls.

Zoom, a modern communication invention enables a video call of up to 100 people. Zoom users had previously complained of its security flaws since it does not have an end-to-end encryption which guarantees privacy and confidentiality for callers. As a result, Zoom acquired the start-up to enable its users conduct an end-to –end encrypted video calls. I believe that the acquisition of Keybase was a well calculated and profitable move for Zoom; which recently gained popularity due to social distancing. Millions of people prefer using Zoom during global lockdown since it is convenient for group meetings of up to 100 people. Implementation of key base provides a Zoom user who plans the video meeting a preference to activate end-to-end encryption setting which prevents unauthorized users from accessing meetings. The setting also disables recording of the conversations thus protecting privacy of users.

According to the Keybase CEO, Krohn, implementation of the security feature will take time since cryptography security professionals are still using the product. Furthermore, Zoom’s large customer base needs a simplified version of the product. I think that the delay in implementing this significant feature may reduce the popularity of Zoom since the users’ privacy may be compromised. The experts should, therefore, endeavor to find immediate solution. Furthermore, the encryption service will be charged which will burden the users from poor households; On the contrary, the provision of a secure online platform for making confidential meetings will facilitate business meetings among partners and investors therefore boosting the economy.

 

 

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