Data silk organization
Introduction

The study assignment will loom to discuss an innovative social media application that will be more likely to reduce the community gap and made the overall communication process a lot easier. Since in the world of digitalization, the virtual community is extending a lot, and this application is expected to reduce the community gaps to a large extent. The impressive features of this” Socilogram” application will be designed to make the usage of social media a convenient one. In this study assignment, the challenges to innovation, different sorts of innovation audit models, and the leadership model will be addressed. Digital silk is a U.K. based company that provides specific digital solutions. It includes application development, different digital marketing services, as well as software design and. The socilogram is a social media application that will be developed by the digital silk company in the coming years. It will be an alternative to Instagram with a lot of specified and new features.

Discussion

The answers to the questions are discussed below.

Innovation challenges through social media

Unlike the different types of business industries, social media is such an industry that is also associated with different sorts of problems, and these are slowly being served. Hence in case of new application development through a practical usage of social media, it can be said that there are different sorts of challenges associated with this. These areas under-

Profit lacking

In the usage of social media, it is seen that there is a movement where everyone participates has resulted in the low generation of revenues for most of the participants. For example, there are millions of bloggers, and only some of them can generate a good number of taxes. On the other hand, there is also different a small number of subsets that can effectively build up the social media empires. Many business houses are also focusing on this aspect, and in this case, they can figure out how it is likely to be monitored. Thus the social media application development process sometimes renders as a difficult task since there are significant concepts of lacking in profit.

 Some innovation is spurring by funding only.

In case of significant social media application development, it is seen that in most of the cases the funding of unproven business models or different types of business technologies based on the innovation criteria can try to encash over the influx of spending as well as the success process of some of the featured revenue generation. However, there are also many numbers of companies that are trying to introduce innovation. Hence the competition increases, and the market is highly exposed to different sorts of variants based on the same type of features.

Cutthroat competition

On the verge of a competitive industry, it has been seen that there are a lot of social media applications like Facebook, Twitter, and Whatsapp, etc. since the concept of commodity barriers is a significant concern. Many market entrants are consistently providing different types of features. Similarly, when a digital silk company is likely trying to build a Socilogram app, which can be an alternative to Instagram with some added features, it is expected that the company needs to come up with significant features through which they can survive the competitive market.

Marketers moving without a community consideration

In the case of innovation through social media, it can be said that whenever people are on the move, the marketers also follow them. Thus it can be considered as a differentiated style. For example, the Socilogram application will look to use social media optimization techniques and continue to block spams and advertisements that are expected to make this application user friendly and hassle-free. Thus it will continue to strive towards the community conglomerate (Etter et al.2019).

Disparity experiences

The process of logging in, social graphs, content styles, or even different sorts of protocols, such as G Goggles OpenSocial, has been expertly designed to mitigate disparities and unite the applications of social media networks. Thus by tweaking through different types of business applications and customizing each business platform, some applications can not likely try to participate.

Resistance through cultural changes

The movement of self-publishing and connecting through the marketplace disruptions, media and buying cycle, or market funneling, the old barriers are likely to be crumbled for command and try to control the viewpoint to an open or collaborative style of business procedure implementation. Thus it can be said that the changes can be resistant to meet the power structure

Innovation theories

Innovation funnel approach

Source: https://www.ifm.eng.cam.ac.uk/research/dstools/innovation-funne

The socilogram app build by the data silk company is looking to be a substitute for Instagram, where different exciting new features will be added. Hence it is expected that this application will look to make the interaction through social media in an effective and user-friendly way; thus, to do that, the innovation will require a funnel modeling technique that is based on different aspects. These are as follows-

In the innovation stage, the application will aim to take an idea from the concept to reality by converging to a specific product that can effectively make the overall market needs economical and sustainable. Thus, to develop this social media content, different inputs will be required, and the best selection will be made among them. The formal development project can be pushed to the rapid competition. Since this is going to decompose the Instagram, the newly added features need to be effectively varied upon the concept of product differentiation as well as a full-fledged development project as a whole (Ghani et al.2019).

In the development stage, the process will include a graphical structure of the proposed social media application associated tom the thinking of generations and the screening of alternative developmental factors. The subsets of the product are looked to be combined over this product concept. Hence the various ranges of products and its process ideas can try to enter into the funnel for innovation procedure. The knowledge base will include the contents of this new product development procedure and try to process the ideas. The second challenge for this sociogram app will be related to the funneling of neck ideas when the selected project is taken out to the market, the shipping stage (Clayton et al.2019).

Hence the primary goal is trying to apply the limited resources to selected projects with the highest expected payoffs. Furthermore, a portfolio will be created to meet strategic development (Brady et al.2019).

 Innovation audit

To form a strategy regarding this new social media application development named as socilogram, the importance of innovation audit cannot be overemphasized. It is a way to understand how this innovation will react to the context of business development. The individual employees are asked to provide their dominant opinion regarding the application design, its specific features based on the aspects of innovation. Hence this framework can look to give a lot of differentiated ideas based on the product, proposed design, and business model, service propositions (Jones and Glynn 2019)

Source: https://www.som.cranfield.ac.uk/apps/innovationaudit/

Since the company is looking to build a social media application that will look to replace Instagram shortly, hence it can be said that there will be differentiated aspects that are needed to encountered upon in this innovation audit; here the specific product features. Reasonable costing will be allocated to make an explicit cut knowledge on how this app will work shortly (Carrigan 2019). The overall procedure is developed through a table below-

Business canvas model of the socilogram

Source:https://www.google.com/url?sa=i&url=https%3A%2F%2Fmagazine.startus.cc%2Fbusiness-model-canvas-guide-startups%2F&psig=AOvVaw3JKNYulVkGoZE8ZJyCkv3C&ust=1589541332087000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCIja1oads-kCFQAAAAAdAAAAABAD

From the overall perspective of the data silk company who is looking to develop a social media application named socilogram, there is an importance of drawing a business canvas model to outline the procedures to be implied by the company in this regard. These techniques can also try to improve the business forward (Ryder et al.2019). Moreover, different investors and stakeholders can also be approached to invest in the market. Thus especially for the first time investor, it is essential to imply a business model canvas in this regard. Hence the business canvas model of this new application can deploy the following aspects-

Key partners

In this case, the company can try to find its overall vital partners who can make this development successful. Hence teamwork can be held as the best practice in this regard. Thus the developer tom must identify the key partners, suppliers, and relevant investors (Zampieri et al.2019).

Key activities

The critical activity discusses the unique feature of this application that can be marketed easily in the U.KU.K. Hence the answer to this aspect is reliable to the type of social media application to develop for the community (Magno and Cassia 2019).

 Key resources

The resources are one such important factor that can be effectively implied by the company to develop the overall business model; here, the funds are not only subjected to money but also the type of ideology and operational procedure that the social media application will likely add upon in this regard. The primary question to be basked is about the significant financial resources, human resources, physical resources, and intellectual resources for developing this application.

Value proportion

The concept of value proportion is considered to be the promise that can make the application users think about what kind of services that this application will aim to provide upon. This aspect can draw up its overall value generation to the products as a whole. Moreover to develop this sociogram application the primary emphasis that the application developers can try tom provide is related to the aspect of giving the significant values to be added, the problems aimed to be solved, the difference from its core competitors and what will be the new providers to this application (Allcott et al.2019).

Customer segmentation

The socilogram application will look to add more value to the customers by making community engagement through social media more effective. Thus for this case, the overall business canvas model can try to aim at the mass market, niche market, segmented, diversified, and different sort of multi-sided platform to be used in this regard. Hence the developmental procedures are as under-

• Mass market
• The mass market for this application will be specified as those customers who are highly involved in social media. These ranges can be from teenage group to adult or even old community ( Hjorth and Hinton 2019).
• Niche market
• This is a social media community-based application. Therefore the niche market for this application is specifically targeted to teenage and adult people. However, for this application, there are no specific niche market customers (Ahmed et al.2019).
• Segmentation
• For the segmentation process, it can be said that the geographic and demographic areas can be considered as a segmented market for this organization. Further, gender, age, and locations are also targeted by the company. Since the application will start its business from the U.K.U.K. market, the concept of segmentation can be held as a significant factor.
• Diversification
• Another important aspect of this organization is related to the overall diversified market (Enikolopov et al.2019)
• Customer relationship buildings
• The company is looking to enhance the overall customer and community relationship process. For this application development organization, it can be said that the company can try to develop the core values from its assistance, dedicated personal support, self, and automated servicing procedure, a well as from the endpoint of community development and co-creation. However, the system is needed to be excellent in this regard. For this aspect the company needs to understand the prospect of how will they interact with its customers, what type of support and relationship procedure can be effectively built by them to enhance the customer experience, how the customers shall support to this social media application development and how cost-effective way shall the customer can develop the application (Xu and Saxton 2019).
• Channeling and cost structure
• The company needs to ensure an effective way to reach customers from its context of channeling and cost structure development. Hence the critical questions to be asked are how they will arrive at the customers, shall partner channels play their parts like different types of distributors, or this is going to be a mixed way (Allcott et al.2019).
• On the other hand, in case of cost structure, the development of this social media application will look to explore different sorts of cost structures and monitor the consequences of implying those costing techniques. Thus for this purpose, the value-driven aspects, total fixed and variable costs required for developing this app, vital resources and activities, the economics of scale, and scopes are to be implied by the company (Rishe 2019).

Leadership challenges for social media innovation

On the verge of digitalization, innovation through social media cannot be overemphasized. Currently, all social media applications like Facebook, Twitter, Whatsapp have looked to strengthen the community interaction procedure by implementing types of features (Khan et al.2019). Hence innovation has been the key driver to this aspect. Other than that the application like Instagram has also been widely loaded with different types of features that have made the usage of social media user friendly and active at the same time. However, the digital silk company is on a mission to develop a new social media application named socilogram, which comes with added features and is expected to be the replacement of Instagram. However, it is quite apparent that the company is looking to enhance the usage of social media applications in a friendly manner and establish a healthy community interaction. Hence different challenges are related to the aspect of leadership that the company is likely looking to face in this regard. These areas follow-

It is seen that the firms that lack direction with social media invention skills are often tempted to outsource the aspect of community management skills to outsiders. The elements like web development firms or different types of advertising strategies can endure the risk of failure. Hence, it can be said that when the community development process is outsourced, then the organization does not learn. The people inside the office might try to speed up internal communication, so the company looks very different at the level of hierarchies. Therefore for the case of socilogram application as well, the problems can be occurring towards the concept of community development procedures. Thus this almost gets discovered in this case. Therefore those who understand social media better can say that one company that has acquired an open-source startup for innovation can try to control its structure and command procedure. People who are comfortable with this aspect can try to enlist on social media and work with specific, nonhierarchical organizational values and constraints.

Thus a big challenge for the companies to use social media to improve the internal injecting passion into the internal community source. Hence many companies attempt to link their participation towards the online communities of the organization that can try to evaluate the organizational results. Therefore, if the city can derive some learning from it, it can create specific emotional stability and comfort zone for the business. The thriving online communities can try to inspire the organization to adopt an innovative application design work and are passionate about fulfilling their goals (Walter and Brüggemann 2020).

Another major challenge is to understand the aspect of diversity in a generation. The individuals of same-gender with differentiated backgrounds can try to exhibit differentiated thinking models. Thus the significant difference based on innovation challenges in leadership roles is that the leaders can work on intergenerational trust if their online communities are not to end up limited for the business. Hence similarly, the socilogram application developing leaders can face these kinds of challenges while opting to implement innovational strategies.

How to overcome social media leadership innovation challenges

Currently, all the business houses are facing challenges related to social media, which are called a lack of resources with no formal sort of strategies, community building strategy, and tracking results for the business. Hence the business houses must try to overcome all these significant business aspects. Similarly, for socilogram applications, there are different sorts of challenges that are being faced by the organization in the long term. Thus the organization can try to overcome them in the below ways-

Not enough human and financial resources

For the socilogram application, there is a lack of financial resources. Almost 26 percent of social media marketers say that this is considered to be one of the organization’s biggest challenges. Hence to overcome this issue is to maintain the social media presence as well as try to partner with the influencers so that they can look to promote this new social media community application (SMITH, 2019). Hence these collaborations can provide unique photos and different sorts of human resources without incurring the cost of hiring a photographer. Moreover, in this way, the app can also increase its number of followers, and they can tag up their accounts (Ewing et al.2019).

Not forming any social media strategy.

In the case of companies, it is seen that they use social media for forming specific strategies for promoting their marketing tools. Aspects like business goals, audience and competitors, social media channels, contents, and resources are looked to be implied in this regard. Hence to overcome this issue, it is essential to choose a perfect platform to enhance the social media strategy. Thus by selecting the overall business platform is useful. There is no time to match the business audience and goals. Therefore for socilogram applications as well, the business houses can look to promote their products and service, which is considered an essential business part (Garner et al.2020).

Moreover, it is also crucial for the socilogram application developer to tailor an effective strategy. Since every social media channel is profoundly different, therefore the significant plan is to be too different. For the entrepreneurs as well as other small startup businesses as well, it takes a lot of time to develop the brand image through social media, and there has to be much difference for this application development where it focuses on reaching the companies. Furthermore, it can also be said that there should be an effective way to create a good number of followers through the use of social media as a well (Yang et al.2020).

 Conclusion

Hence from this report, it can be concluded that the data silk organization, while looking to introduce the socilogram application as a replacement of Instagram with added features in the U.K.U.K. market, has been seeking to create a good business market. Communication made easy concept has been useful for implementing such tactics. The significant innovation challenges, followed by an innovation audit stating its core features and added options, have made it quite helpful and user-friendly. The innovation funnel and business canvas model has said its core importance and how this application can play a significant role in performing the leadership procedure in business has been adequately stated in this regard.

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