Broadly, in today’s business environment, sustainable growth with profitability is not guaranteed. The advertisement for science with technology has gradually shortened the life cycle of services and products (Douglas, 2009). the models in a business change as new competitors appear in the market. The constant inability has made the customers seek new business opportunities. This report aims to go to identify digital marketing and the potential expansion of Worldwide eBikes into the Australian market. this report will also address the following questions;
- what are the current marketing opportunities for eBike in Australia?
- Describe and justify the kind of research undertaken when creating the buyer’s persons for the Australia eBike?
- what is the shot-term marketing impact of eBike in Austalia?
- what is the Fiscal overweight appropriate for fiscal oversight?
Marketing opportunities
the company has a consumer segmentation due to its ability to identify the consumhttps://sharksavewriters.com/facebook-has-more-than-2-5-billion-active-users-worldwide/er segmentation characteristics. However, the eBike company will have to determine variables such as gender, age, and
place of consumers residence, education level of consumers segmentation, Australia co
nsumer’s level of income, and their culture and lifestyle (Douglas, 2009). A hard variable is a useful tool for identifying and estimating the number of potential customers a business can have while expanding their operations. example of variables includes soft available which are helpful in the identification of marketing motivations that leads to purchasing decision in a new market such as prestige, price, convince, design, and durability.
eBike company can also use such a method as a purchase situation analysis to identify marketing opportunities in Australia. The purchasing situation needs to be determined to uncover opportunities for expansion. The firm needs to ask the following questions while reviewing purchase analysis; why the individuals buy a service or a product? Do the consumers buy a product because they need it? Where do the consumers prefer to make their purchases? and finally, the method used by the consumers to pay for the services? e-Bike company needs to consider the following factors before venturing into the new market in Australia (Douglas, 2008). the firm will need to consider distribution channel used in the
Australian market, payment methods used and other circumstances which involve decision-use while purchasing. The decision teaches how consumers buy and position the products appropriately. The firm should also offer a new shopping alternative since this is likely to bring in a new customer.
Analysis of direct Competition is a useful method for identifying new marketing opportunities as it is useful when analyzing the supply. eBike firm needs to identify its existing player in the market’s competitors. Before the firm venture into the new market, it will need to ask the following questions to analyze the direct competition
; Which brands in the industry grow more significant and why? What is the value proposition of the product produced? And finally, the competitive advantage the firm will have over other firms in the marketing segment?
alyzed. This analysis helps to identify and establish a competitive advantage against the existing direct competitors while giving an insight into the additional opportunities and growth in the new market growth.
Analysis of indirect competition is also useful while identifying the marketing opportunity. The e-Bike company needs to understand that opportunities can be found when the substitute industries are an
Complementary services and product analysis encourages companies to monitor performance, sales, and evolution. The trends in integral should be considered before making an investment decision. The environment analysis is useful while identifying market opportunity. The environmental analysis is linked to scientific development and technology. An example is the growth of the internet and smartphone, which have brought about penetration
and arrival of companies with a new business model. Other changes in the environment that impact the market opportunities in an environment include the transformation of environmental changes such as climatic changes, geographical movement, and a shift in the finance market.
Personal Research
Methodology
I adapted a research method used by ( ), which involves the use of qualitative and descriptive study to identify the
global market of e-Bekins. The study used a mixed methodology based in Australia, which focuses on primary data. The data was collected by the use of a structured questionnaire concentrated in Australia. I use a structured questionnaire with a smartphone since it is commonly used in the modern digital era. The questionnaire was used by printing a lot of questions in a piece of paper and given to consumers in the Australian market. The main aim of the research was to identify, synthesize, analyze critical aspects e-Bike creation of the buyer persona in the Australia market. The questionnaire also talked to the e-Bike managers to identify the potential marketing opportunities of the firm. This method of survey was used since it is cost-effective. The participant was given a chance to participate in the descriptive to provide a proper response. The questionnaire’s written plan enables the questionnaire time to be self-administered since the method reduces the possibility of interview bias.
Short Term Marketing Impact
digital marketing is essential while marketing a business operation when a firm gets into a new market. To succeed in the anew Australian market, e-Bike firm would need to have a basic plan where the firm can grow while engaging their customers effectively. When any business does not have an idea, it is likely to lose out to the competitors who are digitally surveyed. The e-Bike firm needs to have a strategy since it improves smart insight such as strategy, opportunities, and actions
approach for improvement of digital marketing. The firm should understand that the use of digital marketing without a strategic approach is commonplace. This is because many companies use digital media effectively, and they are likely to get good results from their email and marketing through the use of social media ( Lahsen, 1996). the e-Biking firm is missing out on a lot of opportunities while targeting optimization. The firm needs to enhance its team’s marketing skills since consumers o
ften demand online services, which are underestimated by the online audience. The firm should identify a great tool that is available in the online market place. The dynamics should be different from online customers’ profile, their behaviors, propositions, competitors, and find options for marketing communication. There are several right tools useful on an online digital platform where firms can find the level of customer demand. I recommend the firm to do a search gap analysis by the use of google planer keyboard to see the way the firm’s product is tapping into the internet to attract a lot of customers into there platform. the search gap analysis will enable the firm to determine how people are interested in their products and services. the e-Biking firm should also identify the great online proposition value. A well defined and careful online proposition value tailored to a different customer target enables one to differentiate the online services while encouraging new and existing customers to stay loyal while engaging initially. The firm also needs to develop content that is competitive in marketing strategy since this is what engages the customers through different channels (Brown, 2009). Such media include email, social marketing, and blogging. The e-Bike needs to know their online customers well since digital marketing is the most measurable medium when doing marketing.
Fiscal oversight
broadly, a successful marketing campaign is measured by more than one type of conversion. The e-Bike firm management will need to ask themselves the following questions; Does the firm require more organic traffic on their website? Does the firm require a broader approach to reach to social media? And how much rate is expected on the email system?
The firm management will need to answer these questions with the ultimate goal and aim for analytical data gathered over time. There is a various digital matrix used in marketing for both sales brand conversion and awareness. The firm needs to concentrate on its branding its services since marketing executes awareness of the brand. especially through the use of digital marketing depending on a particular business plan with marketing efforts. There are digital marketing that is more important than others. The firm needs to narrow down it is reporting to include relevant marketing performance, which is reflected in digital marketing while evaluating a brand. The digital campaign involves more than using a social media platform. This is because the template offers a marketing funnel. The commitment of a time frame includes ensuring accountability to reach a goal. The firm needs to determine the time frame in its digital marketing to reach its goal (Lahsen, 1996). the determination of
marketing digital frame campaign goals creates a sense of urgency and accomplishment. The time frame set a perimeter on the comparison of marketing matrics for the progress of a firm. The matrics are useful by a firm when determining the success factor since quantifiable results enable one to achieve real numbers, which are deducted based on patterns of growth. the firm always needs to keep the time frame in mind to determine how long it has taken before getting into a specific milestone. a lot of firms tend to lose track of exactly what they are spending since firms fail to count hours that are used in efforts. the firm needs to calculate its online marketing campaign accurately.
Douglas Heather (2009) science of policy and the value-free ideal: the structures of values in science
Douglas, (2008), the roles of values in expert reasoning: Public affairs Quartely
Brown (2009), how science becomes political: Science and Democracy
Lahsen (1996), Technology, Democracy, and USA Climate Politics: The Need for Demarcations
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