Social Networking

Social Networking

Social networking is the use of internet-based social media sites to expand social contacts. Social networking sites such as Facebook, Twitter, and LinkedIn are used to build social networks for business or social reasons. Apart from creating a forum where people can meet and know each other, social networking plays a vital role in connecting like-minded people from different parts of the world.

Social networking allows people to pursue new jobs. LinkedIn is the largest professional social networking site, and it offers numerous opportunities for employers and job seekers. In line with Lucas (2019), people post their skills and previous working experiences on social networking sites. Similarly, Employers post vacant positions and the skills they look forward to hiring. The two-way communication between job seekers and potential employees enhances and simplifies the job-seeking and hiring process. Besides, social networking sites highlight employment opportunities from across the globe. The main advantage of social networking is that the sites are not limited geographically. Therefore, job opportunities expand since they are from different parts of the world.

Social networking provides much-needed direction and support. Many people get an opportunity to meet through social networking sites. Through user profiles, people can meet like-minded people with whom they can share ideas and opportunities. Although some people claim that social networking sites make people anti-social, the sites present some people with opportunities to interact. Some people are shy, and making new friends is an uphill task. However, with social networking sites, they get the chance to interact with people. Businesses also get direction and support from social networking sites. Guidance gets provided when businesses learn modern trends by analyzing social networking sites. After learning what their target market requires, the companies then strategize. In terms of support, companies can advertise their products and services through social networking sites. Through online business platforms, businesses can reach potential customers quickly as opposed to earlier.

Social networking also motivates to be creative and try something new. In line with Smith (2018), popular social networking sites allow users to create groups where they can interact away from the public view. Such groups are created by people with similar business or personal interests. Interacting with different people who share similar interests provides an opportunity to learn new ideas. Through interacting with people from different parts of the world, one learns of new and creative ways of doing things. Some people cite social networking platforms as the motivation behind their creative ideas after they witnessed other people putting their ideas into action.

Social networking ties impact on me personally as well as professionally. Through social networking, I have friends from different backgrounds and countries. I learn about their cultures and lifestyles just by swiping a screen. Furthermore, social networking is a source of entertainment and a way of relaxation after a busy day. Social networking also impacts on my professional life. I update my skills and experience on my social networking profiles. Also, I get access to companies’ social media profiles where different companies advertise job vacancies. In terms of business, I can promote my business on social media by boosting products and services to potential buyers.

In conclusion, social networking plays a vital role in the current generation. Apart from allowing people to interact and make new friends, social media users can also grow professionally because of the numerous job opportunities from different parts of the world.

References

Lucas, P. (2019, March 30). Importance and Benefits of Social Media in Today’s World. Retrieved July August, 2019, from Inspiration feed: https://inspirationfeed.com/importance-and-benefits-of-social-media-in-todays-world/

Smith, K. (2017, September 8). The Importance of Social Media in Business. Retrieved July 31, 2019, from Lyfe Marketing : https://www.lyfemarketing.com/blog/importance-social-media-business/