The idea of gender-equal rights
The idea of gender-equal rights has provided the formal ground for the discussion of the position of women, which has since been a key element in global feminism. (Bulbeck 1988)The reason is seen, it’s women who are disadvantaged by the major patterns of gender inequality and have a claim for redness. Some cultures have their way of perceiving ideas as compared to media which advocated for the contrary, so it’s a push and pull between the two, some of which includes, work(job opportunities), Marriage and Religion and public opinion
Job opportunities. Culture forbids women from performing certain duties that areå perceived as work for men while the media regards both genders as equal and are provided with equal chances. For instance, in Uganda, women’s roles are considered subordinate and therefore men should idolize because they are lesser but yet again the media comes in and tries to change that fact by campaigning against it as a form of discrimination towards the female. According to the Ugandan Bureau of statistics in its facts and figures, it indicated that literacy among females was lower 68 percent than males 77peecent.(UBOS 2016.p.vii)
Marriage. It’s a key element in a traditional setting that is legal and used in predicting some assumptions which are considered moral, it is a lifelong companionship, as well as partnership. In another context, media differs a bit since it donates that commitment is reciprocated and where there is none one is allowed to change course. some decades ago, it would’ve seemed absurd to question the significance of marriage among the marriage of Yoruba of southwest Nigeria as it was considered central to the organization of adult life, but increased social acceptance caused by media has increased moral decadency
Religion and public opinion. situations are led astray by an oversimplified account of religion or ideology. Many perceptions donate that religion is connected with the health of individuals according to culture. On the other hand media, spiritual health locus of control reflects a person’s belief about the role of a higher power in one’s health and can take an active or passive perspective. (Eddie Clark)